Advertising the focus of next Henderson Chamber workshop

Roadmap to Success Series continues Feb. 10 with Advertising 101

HENDERSON, Nev. – The next topic to be featured in the Roadmap to Success Series – hosted by the Henderson Chamber of Commerce and the Henderson Business Resource Center – will be “Advertising 101: How to Create Impactful Messages and Designs.”

Featuring Brian Rouff, managing partner of Imagine Marketing, the workshop will take place from 7:30 to 9:30 a.m. Thursday, Feb. 10, at Henderson Business Resource Center – located at 112 Water St. near West Pacific Avenue in downtown Henderson.

Free to Henderson Chamber members, the Roadmap to Success Series began in September and continues through May. The series includes 23 workshops covering topics including finance, legal, marketing, and operations and sales.

Rouff, who opened a Southern Nevada-based advertising firm in 1987, has provided countless clients with an array of marketing services. He has facilitated hundreds of advertising workshops throughout the country in addition to teaching advertising and marketing classes at the College of Southern Nevada. He also is a best-selling novelist.

During the workshop, Rouff will discuss what elements go into creating an affective ad, how to get the most bang for the advertising dollar and how to avoid some of the most common advertising mistakes. Attendees are encouraged to bring in samples of their current advertising for discussion and constructive critiques during and following the presentation.

All chamber members and the public are invited to attend. There is no cost for Henderson Chamber members. Cost for non-members is $25. Breakfast is sponsored by Emerald Island Casino. The deadline for reservations is Thursday, Feb. 3. To RSVP, call the Henderson Business Resource Center at 702-992-7200 or e-mail

The Roadmap to Success Workshop Series covers all aspects of business critical for business owners to understand and properly execute to stay afloat, especially when times are tough.

The 23-part series is sponsored by the Henderson Chamber of Commerce, the city of Henderson, Assured Strategies and Imagine Marketing.

The Henderson Business Resource Center is a nonprofit organization under the Henderson Chamber of Commerce Foundation designed as a business incubator to strengthen and diversify the local economy.

For more information on the Roadmap to Success Series or the HBRC, visit