UNLV Libraries launches Business by the Book Workshop Series

Basics of business research discussed April 11 at first workshop in four-part series

LAS VEGAS –  UNLV Libraries will launch the Business by the Book Workshop Series with the series’ first workshop, “Demystifying Your Customer: Market Research Made Easy,” from 5 to 7 p.m. Wednesday, April 11, at the Lied Library – Pioche Room on the UNLV campus, 4505 S. Maryland Parkway.

Taught by business librarian Patrick Griffis, the series was created for entrepreneurs interested in opening a new business or expanding their business’ existing offerings. The first workshop in the series will teach the basics of research tools to identify market trends that can be immediately applied to any business’ strategy.

“It’s our mission to benefit the local community by helping business owners access information that will help them better run their businesses,” said Patricia Iannuzzi, dean of UNLV Libraries. “These workshops will teach attendees skills they can immediately implement.”

The Business by the Book Workshop Series will teach business owners what online resources are available to them at UNLV Libraries and how they can use them effectively. Future workshops include “Getting to Know Your Customer” on June 13, “Marketing Resources Revealed” on Aug. 15 and “Social Media Socialized” on Oct. 10.

Reservations are required and can be made by emailing mlane@weareimagine.com.

The UNLV Libraries supports the university community by embracing the traditional values of higher education adapted for the global community in the 21st century. Libraries are it the focal point for all learning-related activities on campus.

Open to the public, UNLV Libraries includes the state-of-the-art Lied Library and three branches: Architecture Studies, Curriculum Materials and Music. Employing 120 staff members, including 18 library faculty offering subject-specific research assistance, UNLV Libraries provides on-site access to content that is not available on the open web.

For additional information on the Business by the Book Workshop Series, call Griffis at 702-895-2231.