Beasley Broadcast Group’s GM has served Nevada broadcast industry for 35 years
LAS VEGAS – Tom Humm, vice president and general manager of Beasley Broadcast Group’s Las Vegas operations, will be honored by the Nevada Broadcasters Association with its NBA Lifetime Achievement award at the NBA’s 18th annual gala, which will take place at 5:30 p.m. Saturday, Aug. 17, at the Red Rock Casino Resort Spa, 11011 W. Charleston Blvd, beginning in the Charleston Ballroom and then moving to the Summerlin Ballroom.
“Tom’s career is one that anyone would be proud to call their own,” said Bob Fisher, president and CEO of the NBA. “During his 35 years of dedication to broadcasting in our community, he has epitomized honesty, integrity and going the extra mile. That is, no doubt, exemplified by his extensive client list, many of whom have been with him during much of his career.”
Born in 1953 in Las Vegas, Humm is invested in the community and dedicated to providing employment to other native Las Vegans. He has been a strong supporter of hiring young adults from the local school system and universities to build the future of broadcasting.
Humm himself attended school locally, graduating from Bishop Gorman High School, where he played football – three years of which were with his brother, former NFL star David Humm, who was a sophomore when Tom Humm entered the team as a freshman. The two brothers were close and continued to practice their football moves together at their old elementary school, Vegas Verdes, even when they came home from college in the summers.
During his 35 years in the broadcasting industry, Tom Humm has been a part of numerous teams of broadcasters who have provided more than $50 million in public service announcements and appearances for charitable and youth organizations. Humm also played a pivotal role in the formation and professionalization of the Nevada Broadcasters Association. He turned 60 on Friday.
Always a self-starter, Humm worked his way up from being an account executive at 98.5 KLUC in 1978 to becoming general manager of KXTZ 94.1 FM in 1984, a position he held until 1991, at which time he departed to become the general manager of KEYV/KFMS. He returned to KLUC as general manager in 1993 under Nationwide Communications, which sold its radio properties to American Radio Systems; as a result, Humm inherited the general manager duties of KLUC, KVEG (now KXNT), and KXNO (now KXST).
On June 4, 1998, CBS acquired American Radio System’s six Las Vegas radio properties, transferring Humm to KMZQ/KMXB as GM and market manager of the six CBS Las Vegas stations. He then left CBS in 2008 to assume the duties of market manager for Beasley Broadcasting, which owns and operates KKLZ-FM, KCYE-FM, and KDWN-AM. Working for the Beasley family has been the highlight of his career.
In September of 2010, Beasley Broadcasting assumed the management oversight of GGB stations, KOAS-FM and KVGS-FM, and Humm was assigned GM responsibilities of those stations as well as given a long-term contract.
In July 2012, Humm played an integral role in enabling KDWN-AM to be named the only Primary Entry Point (PEP) station in Southern Nevada; this allows the station to distribute presidential messages to other broadcast stations and cable systems in the area.
For additional information on the Nevada Broadcasters Association’s 18th annual gala, visit www.nbagala.com. To receive an invitation to the event, call the NBA office at 702-794-4994. The event is open to the public, and tickets are $100.
Among the night’s themes will be the honoring of “The Renaissance of Downtown Las Vegas.” Many other people and organizations will be honored during the event, and 40 people will be inducted into the NBA’s Hall of Fame. Proceeds from the evening, which will include an auction, will go toward the Tony & Linda Bonnici Broadcast/Communications Scholarship, which aids in the higher education of promising broadcast students and includes a guaranteed internship opportunity. Approximately 500 people are expected to attend the event.
Established in 1961, the Nevada Broadcasters Association is dedicated to protecting, promoting, enhancing and strengthening Nevada’s broadcast industry to more effectively serve the public.
As the eyes and ears of Nevada, NBA serves as an information resource for Nevada’s radio and television broadcast stations, addressing questions and concerns. The organization also responds to questions and concerns from the public, providing a better understanding of the role broadcasters play in the community.
A lobbying organization, NBA seeks to educate Nevada’s local, state and federal officials and other community leaders about the issues, concerns and challenges broadcasters face and regularly partners with the National Association of Broadcasters and the National Alliance of State Broadcasters Associations on initiatives. The NBA also serves as Nevada’s voice for Homeland Security, Public Warning and Nevada’s Voice for AMBER Alert.