Brian Mell to explain how to optimize social media marketing for search engines

Brian MellHENDERSON, Nev. – Brian Mell, digital marketing manager at, will present “How to Go from SEO to SEOcial” as part of the Roadmap to Success workshop series from 7:30 to 9:30 a.m. Thursday, May 1, at the Henderson Business Resource Center Seminar Room, 112 S. Water St., near West Pacific Avenue in downtown Henderson.

Mell will discuss three main topics during his presentation: what search engines really want from social media; where to find and accumulate reliable media sources; and how to meet both SEO and social media requirements.

An expert at inbound online marketing and interactive media, Mell joined as a marketing coordinator overseeing collateral material in the company’s brand management efforts. Since then, he’s been promoted several times, today serving as the company’s digital marketing manager, a position that requires expertise in current technology trends and campaign development techniques that promote brand messages in the current social media-focused environment. Before joining, Mell served as a website developer at and trained at MicroTrain Technologies in Chicago.

The presentation is open to the public. Admission is free for members of the Henderson Chamber of Commerce and $25 for non-members. Walk-ins will be charged an additional $10. Those interested should RSVP online at by Tuesday, April 29.

The Roadmap to Success Workshop Series covers all aspects of business critical for business owners to understand and properly execute to stay afloat, especially when times are tough. The series began in September and continues through May. It comprises 16 workshops covering topics including finance, human resources, law, marketing, and operations, sales and technology.

The workshop series is sponsored by the city of Henderson, Cox Communications and Prism Global Management Group LLC.

The Henderson Chamber of Commerce Foundation is a non-profit corporation organized to manage and distribute funds and resources to further the development of the community through activities that are exclusively charitable, scientific, or educational. The Foundation is responsible for the creation and success of both the Henderson Business Resource Center (a business incubator), and the Leadership Henderson program.

For more information about the Henderson Business Resource Center or the Roadmap to Success Series, visit