Site to explore locals’ Las Vegas including business, retail, restaurants, activities

LAS VEGAS “There’s More to Vegas” is more than a tagline; it’s the passion behind the creation of, a new website to promote Las Vegas area businesses, restaurants and activities. is designed with a seamless blend of tools on sites such as Yelp, Meetup and Groupon with information to answer the question often asked by residents, “What’s there to do in Las Vegas off the Strip?”

Detailed, fact-driven, consumer-oriented descriptions of nearly 10,000 local businesses distinguish from other directories. More will be added regularly.

“We’re building a robust local portal that caters to locals’ needs rather than tourists’ needs,” said Stephen Noton, the site’s co-founder. “Residents don’t spend much time or money on the Strip on the tourist side of things. They just want to live their lives. They come to Vegas because of the weather, the housing prices and other reasons. Vegas locals really get underserviced.”

Noton is a search engine optimization expert who has helped companies such as TripAdvisor, Priceline and Alibaba during his 20-year career in addition to enlisted search engine marketing expertise. This allows to provide a much-needed service to connect residents with locally owned businesses.’s categories include:

  • Events – Listings will include kids’ activities, free community events, business-networking opportunities and open-to-the-public conferences and conventions.
  • Restaurants – Eateries will grouped by food and ethnic flavors.
  • Shopping – From sporting goods to car dealerships, it’s all there!
  • Services – Residents will easily find babysitters and plumbers, landscapers and veterinarians.
  • Activities – Information about venues such as swimming pools, billiards halls, laser tag facilities and skating rinks will be at readers’ fingertips.
  • Vegas Stories – Written by local residents, stories explore the history of Las Vegas businesses and landmarks and share the authors’ passion, experiences, behind-the-scenes knowledge and trivia of their favorite town.

“As the website launches and we get reviews and consumers to use our site, the system reorders the results based on reviews and user interactions,” Noton said. “Local traffic will constantly evolve the site, but it will remain locally focused. Like Google, as people use the site, the site gets smarter and understands what is more helpful for users.”

In addition to the state-of-the art technology driving the site, boasts a local sales and marketing team that loves Las Vegas.

“We have an emphasis on local businesses, definitely off the Strip,” said Jenna Nye, director of community development. “When I’m going out into the community and meeting business owners, I know many of them have been using Yelp and other platforms to market. They’ve never had someone from one of these companies come in and talk to them. What’s going to be very special about us is how present we are in the community and how helpful we can be to the business.”

While is a new website, it has already established a very large local reach with more than 700,000 members in its 40-plus Facebook groups, including 423,000 in Las Vegas, 31,000 in Henderson and 30,000 in North Las Vegas. Whether the reader is a local who is looking for something new or a visitor who wants to explore Las Vegas beyond the tourist corridor, Off the Strip will provide authoritative content, curated opinions and vibrant interactivity.

For additional information on, visit the website or call 702-957-1313.