Local business offers iPhone customization for consumer individuality


Simple Computer Repair helps customers get creative with iPhone customization

Photo to send as part of the custimization pitchHENDERSON, Nev. – Shoes, shades and hats are typical accessories for the fashion conscious, but with smartphones becoming extensions of consumers’ lives, the need to make them match individual personalities is on the rise.

Phone customization isn’t new. Remember the Nokia 5110? Its most popular feature was arguably its endless customization possibilities. And yet, as cell phones became increasingly more advanced, the possibilities for customization – aside from purchasing a new case – became pretty much nonexistent. Until now.

Today, at Simple Computer Repair, almost anything on an iPhone can be customized – from the front and back glass to the home button.

“People often spend more time looking at their phones than at almost anything else,” said Jim Brock, owner of Simple Computer Repair. “And while white is nice and clean looking, we thought it was time to provide our customers with a way to liven things up a little. At our stores, customers have the option to change the color of the front or back glass (the standard is black or white), have a flat or mirrored finish, change the color of the frames, and make the home button a different color. The color combinations are endless.”

Simple Computer Repair began doing customizations when customers brought in their iPhones for repair. The manufacturer’s warranty is voided once a third-party repairs it, but many times phones were either out of warranty or the damage wasn’t covered anyway. Over time, Brock started to notice customers were coming in just to get their phone customized.

IMG_5483This year, Brock began carrying accessories such as ear buds and cases in multiple colors and styles to carry customers’ personalities even further.

“For kids and teenagers, it’s a fun and inexpensive way to stand out among their friends – or show school pride,” said Brock, who added that many teenagers have been coming in to get their iPhones customized to represent their school colors.

Customizations, or conversion kits, are $95 installed, and accessories start at $5.

For Simple Computer Repair, it adds a service for customers that’s difficult to find anywhere else. It also adds another way the company can stand out in the marketplace. In addition to iPhones, Simple Computer Repair also fixes personal desktop and laptop computers, including Macs; iPads, iPods and most game consoles, which also were added due to consumer demand.

“We feel we’re nimble with our offerings. It’s the evolution of the business,” Brock said. “It’s very popular. Our iPhone repair has become significant because of the customization.”

IMG_5541Simple Computer Repair opened in 2008 and provides repair services for all makes and models of desktops and laptops, Apple iPhones, iPads and iPods; game consoles and flat screen TVs. There are two locations in the Las Vegas area, including the Summerlin location at 5130 S. Fort Apache Road, Ste. 263 and the Henderson location at 1000 N. Green Valley Parkway, and one location in Arizona at 13050 W. Rancho Santa Fe #B-5 in Avondale, near Phoenix. All locations are open daily from 10 a.m. to 6 p.m.

For additional information on Simple Computer Repair, visit simplecomputerrepair.com.