Professional joins all-purpose marketing firm with decades of experience
HENDERSON, Nev. – Imagine Communications has hired Sheri Long as an account manager. The long-time marketing professional began her new position at the Henderson-based marketing, media relations and graphic design firm Jan. 4.
Long comes from a background in casino marketing. More recently, as the vice president of marketing for the Palms Casino Resort, she was accountable for planning and implementing all aspects of the property’s marketing program, including slot club and hotel promotions. Previously, she worked at Harrah’s Las Vegas and Casino as the director of marketing and at Palace Station Hotel and Casino as the vice president of marketing.
While at Palace Station, she worked closely with Frank Fertita Jr., who opened the property in 1976.
“I was extremely fortunate to learn slot marketing from Mr. Fertita,” Long said. “He was truly a pioneer of marketing to locals.”
Long left the Palms Casino Resort in 2013 and didn’t intend to go back to work – until she met the Imagine Communications team.
“I met everyone, and they were so nice and welcoming,” Long said. “I love the industry, but I wanted to work in a different facet of it. This felt like the right place to start that chapter.”
Imagine Communications is a full-service marketing/public relations/communications company with employees in Henderson, Nevada; Flint, Michigan; and Deltona, Florida. Representing local, national and international clients in industries across the board, the company places a high emphasis on cultivating a creative, flexible and inviting company culture that appeals to employees, clients and potential clients alike.