Project Style allows local teens to show off their sense of style, compete for $1,000
HENDERSON, Nev. – Galleria at Sunset and Shoptopia, a social shopping network, are searching for Henderson’s top fashion trendsetter.
Project: Style is a fashion competition for boys and girls who are 13 years old and older. From now through August, the Galleria at Sunset – located at 1300 W. Sunset Road, just off the I-95 – will select two trendsetters per round during a five-round contest to put these local trendsetters’ sense of style and fashion to the test. Each participant will be judged based on the outfit they assemble for the competition using fashions they find within the walls of the Galleria at Sunset.
This year’s Project Style will include new and improved technology including a brand new mobile platform that will give shoppers the added flexibility of being able to vote from their Smartphones. In addition, a new Facebook page has been created to access the thousands of followers on the centers’ Facebook pages. These enhancements along with a new and improved user experience and streamlined registration will make Project Style more dynamic than ever before.
“People love to showcase their own style and creativity,” said Heather Valera, marketing director for the Galleria at Sunset. “Through Shoptopia, they have a vehicle to express themselves and win recognition for their style and talent. The sky is the limit and hopefully we will see future designers and style experts compete.”
Each of the selected trendsetters will be given a $150 Galleria at Sunset gift card to create a stylish outfit that represents their personal sense of style and creativity. All items included in the ensemble must be purchased from the Galleria at Sunset’s retailers with the exception of one personal item that can come from the contestant’s own closet. A brief video and pictures of their creations will be posted on the social shopping site, Shoptopia, and members of Shoptopia will be eligible to vote for their favorite trendsetter during the live voting segment of the online competition.
People who are interested in entering the contest can visit www.galleriaatsunset.shoptopia.com and click on “Project: Style” to enter. Each entrant must upload a photo to their Shoptopia profile that showcases their style in order to be considered.
The trendsetter with the most votes from each round will move on to the Project: Style Live Style-off event in September. One winner will be named Henderson’s Top Trendsetter and receive a grand prize of $1,000.
Henderson’s trendsetter contest is part of a national competition hosted by Shoptopia and a number of Forest City malls throughout the United States.
“Our shoppers have embraced Project Style and we are thrilled to bring it back to them,” said Jane Lisy, vice president marketing, Forest City Commercial Management. “We love discovering and encouraging future stylists from our local communities, while showcasing our great fashion retailers at the same time.”
Participating shopping centers include:
- Victoria Gardens – victoria.shoptopia.com, Ranch Cucamonga, CA
- South Bay Galleria – southbay.shoptopia.com, Redondo Beach, CA
- Southlands – southlands.shoptopia.com, Aurora, Co
- Antelope Valley Mall – antelope.shoptopia.com, Palmdale, CA
- Boulevard Mall – boulevard.shoptopia.com, Amherst, NY
- The Promenade Bolingbrook – promenade.shoptopia.com, Bolingbrook, IL
- The Mall at Robinson – robinson.shoptopia.com, Pittsburgh, PA
- Charleston Town Center – charleston.shoptopia.com, Charleston, WV
- Promenade Temecula – temecula.shoptopia.com, Temecula, CA
- Orchard Town Center – orchard.shoptopia.com, Westminster, CO
- Short Pump Town Center – shortpump.shoptopia.com, Richmond VA
- The Shops at Wiregrass – wiregrass.shoptopia.com, Wesley Chapel, FL
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia was created by Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry.
The Galleria at Sunset opened in 1996 and is anchored by Macy’s, JCPenney, Dillard’s, Kohl’s and Dick’s Sporting Goods. It features premiere retailers such as Coach, bebe, Build-A-Bear Workshop, Gymboree, Buckle, Abercrombie & Fitch, Victoria’s Secret, Brookstone and more and is also home to the Galleria Library. Owned and operated by Forest City Enterprises, the 1,051,000-square-foot complex is the only enclosed mall in Henderson – one of the fastest growing cities in the United States. In addition to retail, the Galleria at Sunset boasts two full service and 12 fast food restaurants.
For more information on the Galleria at Sunset visit www.galleriaatsunset.com or contact the mall’s information center at 702-434-0202.