Prêt–à–Porter Las Vegas names Dress for Success as selected charity

Nonprofit promotes the economic independence of disadvantaged women

LAS VEGAS – Prêt–à–Porter Las Vegas, a new show concept and vision for the fashion industry, has named Dress for Success Southern Nevada as its designated charity.

Featuring this fall and winter’s fashions, Prêt–à–Porter Las Vegas will take place Friday through Sunday, Nov. 13 – 15, at the Rio All-Suite Hotel & Casino Convention Center, 3700 W. Flamingo Road. Dress for Success Southern Nevada will receive a portion of all ticket sales.

The brainchild of local Nevada business owner, Debbie Landry, “Prêt–à–Porter” (pronounced preta-por-tay) is a French phrase meaning, “ready to wear.” Landry, who serves aspresident and CEO of Redhead Enterprises and has a history in fashion, plans to host the event twice a year – once to highlight fall/winter fashions and once to showcase spring/summer clothing.

While ready-to-wear fashion shows are nothing new, Landry’s event brings a new concept to the industry. Targeting the fashionista in everyone, the show will feature current fashions (rather than future fashions) that are available for purchase from local retailers and manufacturers at the time of the show.

Founded in 2009, Dress for Success Southern Nevada is the local affiliate of the international nonprofit that promotes the economic independence of disadvantaged women, enabling them to build a career and become self-sufficient. The organization assists local women in the Las Vegas valley looking to get back on their feet by providing professional attire, a network of support, and career development tools to help them thrive in work and life. Since its founding, Dress for Success Southern Nevada has served over 2,500 women in the Las Vegas valley through its various programs and provided more than 3,000 career outfits to qualifying women.

“Dress for Success Southern Nevada does so much for women in our community,” Landry said. “We are excited to benefit them financially as well as through helping to create awareness of all that they do.”

The organization was a perfect fit for Prêt–à–Porter Las Vegas, Landry added, as the fashion show targets the modern women.

“With a few bad breaks, any one of us could go from being a Dress for Success Southern Nevada donor to a beneficiary,” Landry said. “Since we are able, we feel it’s our duty to give back.”

Prêt–à–Porter Las Vegas will show fashions available for the modern woman this fall and winter, including where those fashions can be purchased at retail stores. In addition to runway events, Prêt–à–Porter will include a retail vendor fair and more.

Event tickets for general admission seating are $40 (one show segment), $100 per day (three show segments) or a “fashionista weekend” pass for $200. Cost for a VIP ticket is $500 for all three days. To kick off the festivities, a red carpet VIP event will be held from 7 to 9 p.m. on Friday. Political dignitaries, local celebrities, designers, retailers, sponsors, vendors, Dress for Success Southern Nevada and others are expected to attend.

Saturday and Sunday will include two full days of fashion shows, beginning at 10 a.m. and ending at 6 p.m. Friday’s events will be held in the Rio’s Miranda Ballroom, and Saturday and Sunday’s events will be held in the Brasilia Ballroom. The days will be divided into two segments, 10 a.m. to 1 p.m. and 3 to 6 p.m., with several runway shows taking place during each segment. Times are subject to change; visit readytowearlv.com for more information.

“High-end fashion shows are generally attended by celebrities, the rich and wealthy, and retail buyers only,” Landry said. “Prêt–à–Porter Las Vegas opens up the excitement of a local fashion runway show event to a different audience that will target fashionistas everywhere, retailers, hair salons, makeup companies and more.”

Sponsorships and vendor booths for Prêt–à–Porter are available. To become a sponsor or vendor, contact Redhead Enterprises at 702-966-8029 or marketing@rhenevada.com.

Additional information is available at Readytowearlv.com and at facebook.com/Readytowearlv.

For more information on Dress for Success Southern Nevada, visit dressforsuccesssouthernnevada.org.

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