Henderson Libraries offers free market research database to businesses

Database can potentially save businesses thousands of dollars

HENDERSON, Nev. – Henderson Libraries is now offering a free market research database, Business Decision, for businesses. Funded by an Institute of Museum and Library Services grant, the service is free to the public.

“We are excited to make the business community aware about this new resource,” said Matt Hortt, head of adult services for Gibson Library. “I have demoed the program for some local business groups, and they told me that many large companies pay hundreds of thousands of dollars for the same information.”

Using the database, patrons can conduct extensive market research such as how to target their advertising, find out where their customers live, analyze how far customers have to drive to get to them, how to compete with competitors and more.

The LSTA grant provided the database to all the library districts in the county (Henderson, Las Vegas-Clark County, North Las Vegas and Boulder City).

The database can be accessed in any Henderson library or remotely via www.mypubliclibrary.com; the link is under the research tab. Patrons will need their Henderson library card number to log into the database.

Henderson Libraries will host monthly trainings for the public to learn how to use the database. The first training will take place at 1 p.m. Saturday, Jan. 26, at Gibson Library, 100 W. Lake Mead Pkwy.

Established in 1943 as a single library in Downtown Henderson, Henderson Libraries operates four locations throughout Henderson. Henderson Libraries cooperates with other public libraries in Southern Nevada, the Nevada System of Higher Education, the Clark County School District and all other libraries around the state to provide quality service for Nevada’s residents.

For additional information on Henderson Libraries and its many services and resources, visit www.mypubliclibrary.com or call 702-492-6581.

2 Comments

  • mcnmmarketing commented on January 17, 2013 Reply

    Reblogged this on New Age In Marketing and commented:
    Wow, Great news for those who want to target you.

  • mcnmmarketing commented on January 17, 2013 Reply

    That’s great news for target marketing companies like mine, but my computer saavy company has lots of other ethical ways to do it. Great News. We reposted this.

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