Digital marketing focus of Jan. 20 Roadmap to Success workshop

Henderson Chamber brings success to business owners

HENDERSON, Nev. – The next topic to be featured in the Roadmap to Success Series – hosted by the Henderson Chamber of Commerce and the Henderson Business Resource Center – will be “Digital Marketing 101: Using Blogging, E-mail Marketing and Twitter to Build Your [Personal] Brand.”

The workshop features Mark Cenicola, president and CEO of BannerView.com and will take place from 7:30 to 9:30 a.m. Thursday, Jan. 20, at the Henderson Business Resource Center – located at 112 Water St. near West Pacific Avenue in downtown Henderson.

Free to Henderson Chamber members, the Roadmap to Success Series began in September and continues through May. The series includes 23 workshops covering topics including finance, legal, marketing, and operations and sales.

Cenicola, a former certified Novell engineer for the city of North Las Vegas, has worked as a shareware computer software author with titles written for Apple and PC which have been featured in magazine and CD-ROMs across the globe. The founder of BannerView.com, Cenicola currently serves on the board of the Turnaround Management Association of Nevada and the Las Vegas Chamber of Commerce’s Business Council.

During the workshop, Cenicola will show participants how to turn a simple blog into something larger, make e-mail marketing effectively deliver a message to an intended audience with company brand intact and leverage Twitter to amplify a message to reach a greater audience.

All chamber members and the public are invited to attend. There is no cost for chamber members. Cost for non-members is $25. Breakfast is sponsored by Emerald Island Casino. The deadline for reservations is Thursday, Jan. 13. To RSVP, call the Henderson Business Resource Center at 702-992-7200 or e-mail pam@hendersonbizcenter.com.

The Roadmap to Success Workshop Series covers all aspects of business critical for business owners to understand and properly execute to stay afloat, especially when times are tough.

The 23-part series is sponsored by the Henderson Chamber of Commerce, the city of Henderson, Imagine Marketing and Assured Strategies.

The Henderson Business Resource Center is a nonprofit organization under the Henderson Chamber of Commerce Foundation designed as a business incubator to strengthen and diversify the local economy.

Those interested in the Roadmap to Success series or the Henderson Business Resource Center can call 702-992-7200 or visit www.hendersonbizcenter.com.

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